What are the sales pipeline building trends for 2025?

Fewer blasts, more intent. Multi-channel journeys that start on LinkedIn and finish in email convert better. 

B2B sales pipelines in 2025 focus on high-intent leads, shorter sales cycles, and warm multi-channel journeys. Tracking responses from LinkedIn through to email and closed deals helps optimise efforts.

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Summary:
Sales pipeline building in 2025 is about fewer but better leads, with LinkedIn and email working together.