Reference something specific (their post, role, or problem) and state a relevant outcome. Keep it under 20 words.
Examples of effective first lines:
By starting with something that proves you’ve done your homework, you increase the chance of getting a reply and standing out from the many automated messages people receive.
Salesloft – Email opening line tips
HubSpot – How to write better subject lines and intros
Warm email outreach
Summary:
A relevant, personalised first line increases replies by showing you’re not sending a generic blast.
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